In today’s “always on” culture, both your customers and employees expect a strong mobile signal everywhere in your building. If they can’t get it, it can lead to dissatisfaction and even lost customers (think of missed sales calls or customers leaving because they can’t get a signal).
In 2018, We Are Social and Hootsuite conducted a global study on online behaviour, highlighting Belgium’s role in the “always on” culture. Here are some key findings:
Belgians spend an average of 5 hours daily on internet-connected devices and 1.5 hours on social media. This means they expect to be online for about a third of their day. If these expectations aren’t met, such as in signal-free zones, it can lead to frustration towards the business responsible.
For the full report on internet and mobile usage in Belgium, visit We Are Social.
The importance is quite straightforward: so that everyone within the building can be reached at all times. This seems obvious, but in practice, we notice that this is often not the case. Bad habits are created (e.g., walking to the window at every call to make sure the call goes smoothly) and productivity falls. In the list below, we highlight why having a strong signal is beneficial for your business.
Employees can stay at their desk or in their workspace instead of having to find places where they can make a clear and reliable call. This, of course, can increase operational efficiency. Do you want to keep your employees more focused on the task at hand? Offering something as simple as a better mobile phone signal can do the trick.
Dropped or interrupted calls will decrease dramatically. Employees will not be afraid to take that important call if they happen to be in the ‘wrong’ room when the call comes in.
The ability to guarantee clear, powerful mobile voice calls is a sure way to return to one of those conveniences we remember from the days of landline phones: real conversations, full of tone, color, and life. Phone calls improve customer service and sales. Customers or potential customers can get frustrated if they cannot understand what you or your staff are saying to them. Clear calls have more authority than one where the person on the other end may have to guess at part of what you are saying.
The battery life will be longer and the radiation will be reduced. Mobile phones that have difficulty establishing a connection will have to try harder. This makes them emit a stronger signal, which causes more radiation and faster battery depletion.
A building with a good GSM signal is safer than one without. The emergency services or other authorities can be contacted more easily and more quickly.
It is a solid plan B. It is not the first time that the provider has had an outage that has brought the WiFi network down. By providing a good signal from all providers, communication in the building can be maintained.
You move with the times and show yourself to be a progressive company. When it comes time to hire “young” people like millennials or even Gen Z, a mobile phone signal will be important for their daily operations. They are the driving force behind the always-on culture.
The presence of a mobile phone signal is a luxury that does not yet exist in many countries. Because of its ubiquitous presence in Belgium, it has become a necessity for many people. A need that, in its absence, causes frustration and can have a direct impact on your business processes.
Some materials should be used as little as possible when constructing a new building.
It is not always easy to find a solution, so that’s where we come in!
More and more businesses are offering “free” Wi-Fi. Why don’t you take advantage of this?
Mercuron, a Belgian company, specializes in wireless communication. With our expertise in radio waves, we create ASTRID and mobile phone signal amplifiers from the ground up.
